Strategic Retail Placement & Channel Growth
Mission
I work fractionally as a Chief Revenue Officer for consumer durables brands, partnering with leadership teams to design retail and revenue strategies that drive national placement and scalable growth.
Vision
My focus is helping brands win the right retail channels and build the right sales model first—before over-investing in headcount, reps, or distribution.
Services
- Strategic Planning: Go-to-market and retail channel strategy for national & regional placement
- Pricing Strategy: Pricing and margin strategy aligned to channel mix and placement goals
- Business Consulting: Retail readiness for big-box line reviews and distributor onboarding
- Executive Coaching: Leadership coaching for high-stakes retailer and distributor meetings
- Team Building: Sales model design: in-house teams vs. rep groups vs. hybrid
- Management Consulting: Supporting leadership teams entering big-box or distributor channels for the first time
Strategic Retail Placement & Channel Growth
Mission
I work fractionally as a Chief Revenue Officer for consumer durables brands, partnering with leadership teams to design retail and revenue strategies that drive national placement and scalable growth.
Vision
My focus is helping brands win the right retail channels and build the right sales model first—before over-investing in headcount, reps, or distribution.
Services
- Strategic Planning: Go-to-market and retail channel strategy for national & regional placement
- Pricing Strategy: Pricing and margin strategy aligned to channel mix and placement goals
- Business Consulting: Retail readiness for big-box line reviews and distributor onboarding
- Executive Coaching: Leadership coaching for high-stakes retailer and distributor meetings
- Team Building: Sales model design: in-house teams vs. rep groups vs. hybrid
- Management Consulting: Supporting leadership teams entering big-box or distributor channels for the first time
Background
I work fractionally as a Chief Revenue Officer for consumer durables brands, partnering with leadership teams to design retail and revenue strategies that drive national placement and scalable growth. I help leadership teams make clear, informed decisions around go-to-market strategy, retail placement, and sales model design so they can enter new channels, expand national partnerships, and grow profitably.
I have scaled a major appliance category from $5M to $145M through national retail expansion, grew a multi-category consumer brand from $20M to $365M in revenue, and built retail and sales strategy driving 800% YoY growth for a consumer hardware startup. I have secured placement with Lowe's, The Home Depot, Costco, Sam's Club, and regional distributors.
